US edition
A single, global Business Brief to help us ask the right questions, find the real opportunity and create work that matters.
What is the overarching context driving the request?
This might include context on a new client, business challenge, or current events.
What are we actually being asked to deliver?
As concisely as possible, explain what the client is asking for.
What expertise from across Octagon will this require?
Tick all that apply
How is the client measuring success?
Include specific KPIs if provided.
Who are we trying to reach?
Provide demographics for primary/secondary audiences, plus client rationale or existing audience insight
What is already on the table?
What existing positioning, campaigns, partnerships or assets do we need to align with or consider?
What do we have to work with?
Tick what supporting documents exist and source any key elements that are missing. Please host all documents on Teams or OneDrive and share the link here:
How ambitious can we be?
Where does the client sit on the creativity/risk spectrum? (circle one)
What do we actually need to produce and when?
Essential info
What do we tangibly need to provide as an output?
Scale of investment
Include major milestones
Insert links
Sending
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